Unsurprisingly then, the public are enthusiastic in turning to other ways of trying to influence, including signing petitions. Even though most people (53%) think petitions are ‘not generally an effective way to bring about change’, they do make people feel that they are at least doing something rather than nothing.
Sadly, and despite their popularity, the vast majority of petitions are a near-total waste of time. The one exception – in theory at least – are parliamentary petitions. When these reach 100,000 signatures they trigger “consideration” for debate in Parliament. But note that qualifier: even with 100,000 signatures, on the only petition platform offering a tangible possible outcome, your petition may well go nowhere.
While the so-called ‘slacktivism’ of petition signing might briefly make people feel better, it ignores the bigger picture: that campaigns almost always need money to succeed. Voters do accept this. Almost six in ten, 57%, agree that “without having the money to spend on a professional campaign, it is very difficult to influence politicians”.
That is where Democracy 3.0 comes in. We don’t have a network of ex-politicians on our books, but we do work with the Influence Industry – lobbyists, PR experts, pollsters and lawyers, whose expertise can make all the difference between success or failure.
We work with you to ensure that your campaign gets the best professional support that money can buy, turning support into pounds, and pounds into action.
Anyone with an ambition to launch a campaign to promote the Common Good can use the Democracy 3.0, at no cost. All you need is a great idea and the motivation to get it noticed.